Editorial Policy

Our standards for how content is produced, reviewed, and published on this site.

Who publishes Dividendly

Dividendly is a publisher of general dividend research, operated by MCP Labs LLC. We publish data, scores, lists and articles about dividend-paying securities on a regular schedule (most of the site is refreshed daily), and everything we publish is available to every reader in the same form. Contact: info@madisonlabs.ai or our contact form.

Research only — no advice

Every piece of content on Dividendly — articles, data tables, research scores, rankings, screener results, and calculators — is produced for informational and research purposes only. We state facts and the results of published calculations: what a company has paid, when it paid it, what the payout ratio is, how the dividend has changed, and how a security scores on formulas we publish. We do not recommend, encourage, or advise buying, selling or holding any security. This is a firm editorial boundary, not a legal disclaimer that we work around in practice.

Our content is impersonal. It is not written for, and does not take into account, any reader's financial situation, holdings, objectives, tax position or tolerance for risk, and we do not give individualized advice by email, through our forms or in any other way. Tools that take your own inputs, such as the calculators, apply the same published arithmetic to whatever figures you enter.

How scores, rankings and lists are produced

• Published formulas. The Dividend Safety, Growth and Value Scores, DividendRank, the S.A.F.E. checks and our ranked lists are produced by fixed formulas and rules that are published in full on our methodology pages. The same formula is applied to every security of the same kind, and a security's score is the same for every visitor.
• No hand adjustments. No one at Dividendly raises or lowers an individual security's score, rank or list position by hand. When an input turns out to be wrong, we correct the input and the formula recalculates everything that depends on it.
• No numbers from language models. No score, figure or ranking is produced or changed by an AI language model.
• Versioned and dated. Each score is stored with the version of the formula that produced it. When we change a formula, we publish the change and its date on the methodology pages.
• Gaps are shown, not filled. Where data is missing, we show N/A, a completeness figure or "Not Rated" rather than an estimate.

Editorial independence and how the site is funded

Dividendly earns revenue in two ways:

• Display advertising served by Google AdSense. Ads are chosen and placed by Google's systems, not by us, and may promote financial products and services, including brokerage and investment services. An ad's appearance on a page, including next to a particular security, does not mean that we endorse the advertiser or what it offers.
• An affiliate referral link to Finviz on stock pages, marked “Sponsored”. If a visitor signs up with Finviz through that link, Dividendly may earn a commission. The link appears in the same form on every stock page and does not depend on the security, its scores or its data.

Advertisers and partners have no input into our data, scores, rankings, lists or articles. Dividendly does not accept payment from any company, fund or other party for coverage, scores, rankings or placement in lists. A company's appearance in any list or article on this site reflects only the underlying data and our own published rules.

Conflicts of interest

The people who operate Dividendly may own shares in companies or funds that appear on this site. Scores, rankings, lists and articles are produced by the same rules for every security, and those rules take no account of anyone's holdings. Our only commercial relationships are the advertising and affiliate arrangements described above. Google's parent company, Alphabet, pays a dividend and is covered on this site like any other company, by the same rules.

Byline and authorship

All original editorial content carries the byline "Dividendly." Most articles (dividend increases and cuts, newly initiated dividends, ranked lists) are generated automatically from our data by fixed rules, and each article page says that it is generated from our dataset. We do not fabricate quotes, attribute statements to companies or individuals we have not verified, or present generated content as human-authored analysis.

Accuracy and corrections

We make every effort to present accurate data, and automated checks flag suspect figures and hold back securities whose figures look unreliable. If you find an error, please report it through our error-report form. We check reports against primary sources such as company announcements and filings and correct confirmed errors at the source data. When a published article or page is wrong, we correct it or, if it cannot be corrected, withdraw it; either way the change is recorded in the public corrections log on our data quality page, which also shows how fresh and complete our data is.

No emojis or sensationalism

Our content is plain, professional, and factual. We do not use emojis, clickbait headlines, or language designed to excite rather than inform. Dividend investing is a serious subject for many people; we treat it that way.

Third-party content

We do not publish guest posts, sponsored articles, or content from external contributors. Our News page lists headlines and short feed-provided summaries from outside publishers, credited to the publisher and linked to the original article; we do not host those articles and do not review them before they appear. Company and fund descriptions come from our data provider. All other content is written by Dividendly or generated from our own data under the same standards.